Abhijnana Foods is an emerging food innovation brand committed to producing nutritious, natural, and scientifically developed food products. The company operates under Abhijnana Food Products Private Limited, which was incorporated in July 2024 and registered with the Registrar of Companies (RoC), Bangalore.
Located in Narimogru, Puttur, in the Dakshina Kannada district of Karnataka, the company draws inspiration from the region’s rich agricultural heritage and traditional food knowledge.
Welcome to Abhijnana Food Products Pvt Ltd, popularly known by our household brand name Nitya. Headquartered in the heart of Puttur, we are a premier manufacturer and consultant specializing in Traditional Health Foods. Since 2015, we have been on a dedicated mission to revitalize ancient grains and bridge the gap between today’s fast-paced life and our rich South Kannada culinary heritage.
We focus on developing foods that are:
- Natural and clean-label
- Rich in essential nutrients
- Convenient for modern lifestyles
- Rooted in traditional food culture
Our approach emphasizes research-backed product development, ensuring that the nutritional properties of ingredients are preserved while enhancing shelf life and usability.
Supporting Farmers and Local Agriculture
One of our core commitments is to support local farmers and sustainable agriculture. By sourcing raw materials directly from farmers in and around Puttur, we help strengthen the regional agricultural ecosystem while ensuring freshness and quality in our products.
Innovation with Purpose
Through a combination of scientific collaboration, responsible sourcing, and thoughtful product design, Abhijnana Foods aims to create food products that contribute to a healthier society.
Our vision is to make nutritious traditional foods accessible and convenient for modern families, without compromising on taste, authenticity, or quality.
Mr.Radhakrishna Ittigundi
Radhakrishna (Ittigundi) is an entrepreneur and food innovator from Chokkadi, currently based in Narimogaru Mukve, Puttur, in Dakshina Kannada district, Karnataka. He holds a Diploma in Mechanical Engineering and has also pursued M.A. in Journalism from KSOU.
He began his professional career in 1996 as a Sales Engineer in a private company in Bengaluru. With dedication and strong leadership skills, he later advanced to the role of Area Sales Manager in an international company, which provided him opportunities to travel abroad for business engagements in countries such as Singapore, Bangkok, and Sri Lanka.
In 2015, he left his corporate career and started his own venture, Nitya Food Products, at Narimogaru Mukve near Puttur. Under the “Nitya” brand, he first introduced chapati products to the markets of Dakshina Kannada and Udupi districts. With growing demand and customer trust, the company expanded into producing a wide range of value-added food products, including millet-based foods, ragi cookies, jackfruit seed products, chapati mixes, dosa mixes, and healthy drinks. Today, the brand offers around 36 varieties of nutritious food products and has earned strong customer appreciation.
Starting with just four employees, the company has grown steadily and now provides employment opportunities to over 45 local people. To ensure quality and innovation, the enterprise has adopted food processing technologies and training from reputed institutions such as CFTRI Mysuru, DCR Puttur and IIHR Bengaluru.
In 2019, Radhakrishna also received training from IIHR in mushroom cultivation and has since conducted training programs and workshops across the district, helping many aspiring entrepreneurs and farmers learn mushroom farming and value-added food production. Through these initiatives, he actively promotes self-employment and rural entrepreneurship.
His contributions to food processing, entrepreneurship, and community development have been widely recognized through several prestigious awards.
Awards & Recognition
- Young Entrepreneur Award at the AFST (I) International Food Conference, Mysuru (2018)
- District Successful Entrepreneur Award from the CDOK Skill Development Organization (2021)
- Yuva Sadhaka Award from KVG Sullia Social Service Organization (2021)
- Excellence Entrepreneur Award from IIHR (2024) for Innovative Products
- Karavali Ratna Award from Sri Adichunchanagiri Math, Mangaluru (2024)
- Award of Excellence – Innovative Entrepreneur from IIHR Bengaluru (2025)
- Kalukura Krishika Siri Award from Kalukura Pratishtana, Mangaluru (2025)
- Innovative Entrepreneur Award for Cashew Apple Value Addition Products (2026) – Conferred by the ICAR – Directorate of Cashew Research (DCR), Puttur.
Community & Professional Leadership
- Industry Involvement: Active member of the Puttur Industries Association and Varthakara Sangha Puttur.
- Civic Engagement: Member of the Rotary Club Puttur.
- Continuous Learning: Participated in specialized training programs, including hands-on training in pickles and sweet chutneys at ICAR-IIHR, Bangalore.
Our team is a dedicated group of over 45 passionate individuals, primarily composed of local rural women from the Puttur and Dakshina Kannada region, who serve as the backbone of our production and quality assurance. This skilled workforce combines traditional culinary wisdom with modern processing techniques within our 2,000 sq. ft. facility, ensuring that every batch of our Millet and Jackfruit products maintains a “home-made” authentic taste. Supported by a robust distribution network of over 500 retailers, our team works in harmony with prestigious scientific consultants from IIHR, DFRL, DCR and CFTRI to deliver “crystal clear” purity in every packet. As we scale toward our goal of reaching 2,500 retail locations, we remain committed to fostering a culture of rural empowerment, where our staff is not just manufacturing food, but actively preserving the nutritional heritage of Coastal Karnataka for future generations.
At Abhijnana Food Products Pvt Ltd, our Vision and Mission are guided by the belief that a healthier future begins with reconnecting to our traditional food heritage. We are committed to preserving the wisdom of time-honored recipes while enhancing them with a scientific approach to nutrition and quality. By bringing natural, wholesome, and traditional foods to modern consumers, we aim to make authentic and healthy products accessible to everyone. At the same time, we strive to support rural communities by creating sustainable employment opportunities and encouraging local food traditions to thrive.
Our Vision is to promote natural and healthy food for society by blending traditional wisdom with a scientific approach. Abhijnana Foods envisions delivering nutritious, authentic products while preserving the richness of traditional foods. At the same time, we aim to create sustainable rural employment opportunities and contribute to the economic growth and well-being of local communities.
Out Mission is to develop and deliver safe, natural, and nutritious food products by combining traditional recipes with modern scientific methods. Abhijnana Foods is committed to maintaining high quality, promoting healthy eating habits, supporting local farmers, and creating sustainable rural employment opportunities while contributing positively to society and community well-being.